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The following key points of discussion describe how LGS has positioned itself to capitalize on its early success, paving the way for future revenue opportunities:
Extensive Third-Party Analysis Of The System
Dr. Ted Cohn, Professor of the Vision Institute at the University of California at Berkeley, has conducted extensive evaluations of the unique "enhanced" flash rate used in the System's in-roadway warning signal. His conclusion is that the "enhanced" flash rate used in the System is a good compromise between lumen output and frequency to maximize the recognition characteristics of the light source. Dr. Ian Lewin, PhD., President of Lighting Sciences, Inc. of Scottsdale, AZ, has also evaluated the System. He has studied lumen output and other advantages of the LED in-roadway warning signal. His technical paper has been presented at several international conferences and published in several journals, read the world over. The largest worldwide manufacturer of LEDs, Hewlett-Packard (HP) of Palo Alto, CA has completed an article recently published in the international publication, "Traffic Technology International" by Dave Evans, HP engineer, describing the LED motorist's response of the System. H-P concluded that there were "compelling results" for the System. An earlier HP technical brief is also available for review. The community of Kirkland, WA commissioned an independent agency to evaluate the System. This report (Full Report) was prepared for the Transportation Research Board (TRB) and the Insititute for Traffic Engineers (ITE). The report concluded that the "flashing crosswalks are considered a success in terms of their effectiveness in causing vehicles to respond to pedestrians and in terms of their public support". The United States Institute of Traffic Engineers (ITE) formed a committee to prepare an "Informational Report" on the technical aspects and effectiveness of the System. They hope to establish standards for the System and report the standards to the National Committee on Uniform Traffic Control Devices (NCUTCD). LGS has accumulated valuable and exhaustive data on the efficacy and value of its product to the marketplace. It is the only pedestrian crosswalk system that has been extensively and independently tested. State-Of-The-Art LED Technology For Pedestrian Crosswalk Warning Systems
LightGuard Systems Secured Patent Position (U.S. Utility Patent)
In addition, LGS has sought to trademark relevant descriptive names pertaining to the product offering: "The LightGuard System"™ and "the SMART Crosswalk"™. Often pedestrian crosswalk warning systems are routinely referred to in the marketplace as "the LightGuard System"™. Early Name Recognition Resulting From Press Coverage
Network of "Influencers" in The Traffic Industry Interested in Success of Company
The financial costs from lawsuits and medical expenses related to pedestrian injury, decreased liability and lower insurance premiums will more than offset the expense of installing the System at many crosswalks. Thousands of deaths and tens of thousands of injuries annually will likely be prevented nationwide by the full implementation of this type of warning system. Savings lives and injuries will be the ultimate measure of the success of LightGuard Systems. |
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