The System is activated only when a pedestrian wants to cross. This ensures optimum effectiveness on driver behavior over time to command the respect of road users. No additional markings or signage is required and no existing motor vehicle laws are affected.

Automatic Activation Bollards and/or pedestrian push buttons on either side of the crosswalk activates the System. A row of LED lights on the push button sign flash to indicate that the System has been activated, however, the in-roadway LED lights were designed to alert the approaching motorist, not the pedestrian, that the System is operating. Approaching the crosswalk, the driver of the vehicle will see a series of amber lights in the pavement flashing in unison at a pulse rate designed for maximum recognition. When activated, the crosswalk device warns the approaching driver of the possible presence of a pedestrian and the driver should react accordingly. Flashing amber lights are the standard signal for hazardous conditions ahead and are readily recognized by the motoring public. The typical reaction of most drivers, upon seeing the activated in-roadway flashing LED lights, is to let off the accelerator, slowing or braking as they approach the crosswalk. This creates a heightened state of driver awareness for the approaching motorist to come to a safe stop for a pedestrian or pass safely through the crosswalk without impeding the traffic flow. The flashing lights automatically shut off after a set period of time, usually 15-20 seconds.

Proper Action Required by Pedestrians and Drivers
Pedestrians and drivers are to follow the standard safety rules and laws for pedestrians crossing at crosswalks. Regardless of the installation or activation of the crosswalk device, pedestrians and drivers are not to deviate from following the crossing safety rules and motor vehicle laws.

The pedestrian is to follow standard crossing rules when using the crosswalk. The pedestrian is to stop, look, and start crossing only after they know that approaching drivers can see them and are stopping. The pedestrian is not to assume that the activated crosswalk device is a requirement for motorists to stop.

The driver, when approaching the crosswalk, is to slow their vehicle speed and look for pedestrian activity in the crosswalk. If there is a pedestrian either waiting at the crosswalk’s entrance to cross or crossing in the crosswalk, the driver is to yield and allow the pedestrian to cross before proceeding.

Listen to "Marketplace Interview" on pedestrian safety. It aired on Public Radio International in 56 countries and all 50 states.